WHO WE ARE
Meet the ALPHA crew.
James is a third generation tyre expert and a passionate entrepreneur striving to change the tyre industry for the better.
A lover of all things extreme his hobbies include skydiving, electric skateboarding, bodybuilding and completing Ironman competitions.
Jemima has recently joined the ALPHA team as James' right hand woman, and is his better half!
Jemima is passionate about customer service and ensuring everyone feels comfortable, safe and looked after when they deal with ALPHA Tyres.
In her spare time she is a fur baby-mama and DJ.
Dan is our Moama store manager! He's an integral part of the ALPHA crew for the longest. The field service expert he's passionate about agriculture and truck clients. Dan and his little family live in Rushworth, and Dan loves tinkering in the shed doing up his Subi.
If you don't know Sandy, you soon will. A true tyre professional, Sandy's been in the game for over 30 years. Can you believe it!
He is a real character who will always make you smile.
Keep being you, Sandy!
Rayner is our workshop guru and is casually known as The Wheel Alignment King.
Rayner seems to know everyone who comes into the shop, but if for some reason you haven't met he will be sure to strike up a friendly conversation with you!
Ray Ray is our Cohuna shop manager.
Make sure you come say G'day!