WHO WE ARE

Meet the ALPHA crew.

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JAMES

James is a third generation tyre expert and a passionate entrepreneur striving to change the tyre industry for the better.

A lover of all things extreme his hobbies include skydiving, electric skateboarding, bodybuilding and completing Ironman competitions. 

JEMIMA

Jemima has recently joined the ALPHA team as James' right hand woman, and is his better half!
Jemima is passionate about customer service and ensuring everyone feels comfortable, safe and looked after when they deal with ALPHA Tyres. 
In her spare time she is a fur baby-mama and DJ.

DANIEL

Dan has been an integral part of the ALPHA crew for almost twelve months.
The field service expert he's passionate about agriculture and truck clients. 
Dan and his little family live in Rushworth, and Dan loves tinkering in the shed doing up his Subi.